AI Insights · Timothy · July 2021
Top 5 Ultracasual Games Performance on Unified Platform in Ireland, Q2 2021
In Q2 2021, Ireland's ultracasual games market witnessed varying trends across top apps, with notable fluctuations in downloads and active users, according to Sensor Tower data.
In the second quarter of 2021, the ultracasual games sector in Ireland showcased diverse performance trends across the top five applications, as reported by Sensor Tower. Here's a closer look at the weekly downloads and active users for these popular games.
DIY Makeup by Crazy Labs saw its weekly downloads fluctuate, starting at around 3.4K in late March and peaking at 4.4K in early April, before experiencing a decline and stabilizing around 2K by the end of June. The app's weekly active users also followed a similar trend, beginning at approximately 8.6K and rising to 9.9K by early April, then tapering off to 5.5K at the end of May, before climbing back to 9.1K by the end of the quarter.
Acrylic Nails!, also from Crazy Labs, began the quarter with 2.3K downloads and experienced fluctuations, eventually climbing to 3.1K by late May but settling at approximately 1.8K by the end of June. Its active users followed a similar pattern, starting at 6.6K, peaking at 7.2K by late May, and closing the quarter at 5.1K.
Jelly Dye：Satisfying ASMR Game from AI Games FZ showed a downward trend in downloads, starting strong at 4K in late March and dropping to just over 600 by the end of June. Active users mirrored this decline, beginning at 8.8K and reducing to 1.6K by the quarter's end. The app generated modest weekly revenue, peaking at $41 in late May.
Diamond Painting ASMR Coloring experienced a steady increase in weekly revenue, reaching $63 in early June. Downloads showed an upward trend early in the quarter, peaking at 1.2K in early May, before declining to 830 by the end of June. The app's active users also saw a rise, starting at 1.1K and peaking at 1.9K in early May, then declining to 1.4K by the end of the quarter.
Lastly, ASMR Slicing from Crazy Labs experienced a relatively stable download rate, beginning at 1K and ending at 524. Active users showed a slight decline from 3K at the start of the quarter to 1.9K by the end of June.
For more detailed insights and trends in the ultracasual games market, visit Sensor Tower.
